María Florence

Branding & Packaging
María's cover

Portafolio

Branding_Packaging_Gow_Original_Lapices_Versal_2025.jpg
Branding_Packaging_Boheme_Gin_Versal_2024.jpg
Editorial_Branding_Tributo_Versal_2025.jpg
Branding_Outcider_Flo_Eva_Diseno_Versal_Label_Packaging_Chile_Etiqueta.jpg
Packaging_Branding_Bogo_Pascua_Versal_2025.jpg
Branding_Packaging_2_Monos_Cerveza_Versal_2024.jpg
Branding_Packaging_Galleton_Brownie_Protein_Versal_2025.jpg
Letters.gif
Packaging_Branding_Chipsterz_Versal_2025.jpg
Tere Gott Aqua Markers 2.jpg
Portafolio_FLORENCE_08.png
Engas.gif
Branding_Packaging_Diafana_Amuletos_Versal_2025.jpg
Branding_Cool_Girls_Run_2025.jpg
Branding_Liontari_Colchonetas_Versal_2024.jpg
Branding_Packaging_Gow_Coleccion_Lapices_Versal_2025.jpg
Portafolio_FLORENCE_12.png

Sobre mí

Santiago, Chile
Senior

Graphic Designer with +10 years of experience, Creative Director and Founder of Versal Design, a studio focused on Branding and Packaging. Special interest in collaborating with growing companies that have purposeful, innovative, sustainable and disruptive ideas.

Habilidades

BRANDING
PACKAGING / LABEL DESIGN
ART DIRECTION
LETTERING
COMPOSITION & LAYOUT
BRAND IDENTITY
BRAND STORYTELLING
BRAND STRATEGY
CREATIVE DIRECTION
DESIGN SYSTEM

Intereses

FOOD
BAKERY AND SWEETS
RETAIL
BEVERAGES
ALCOHOLIC BEVERAGES
RESTAURANTS
SMALL BUSINESS
BEAUTY
DESIGN
LUXURY GOODS

Idiomas

ENGLISH

Valor hora

$40-80/hr

Experiencias destacadas

AWARD • Premios Chile Diseño 2024 - Boheme Gin

WORK • Versal Graphic Design

WORK • Best Branding Aawards JURY 2025

ACADEMIC • Packaging Teacher at Universidad del Desarrollo

Educación

UNIVERSIDAD DEL DESARROLLO • Diseñador Gráfico con Distinción • 2016

PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE • Diplomado en Branding • 2019

PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE • Diplomado en Tipografía • 2019

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