I am a graphic designer specialized in branding and digital design, with experience in the creation of visual identities, e-commerce development and creative project management. My approach combines aesthetics with strategy, ensuring that each design not only communicates, but also generates an impact on business results. Throughout my career I have worked in branding, UI design, illustration and digital marketing, participating in projects that range from high-traffic interfaces and digital campaigns, to packaging development and art directions for emerging brands. In recent years I have enhanced my skills in Shopify, email marketing, creative direction and digital project management, which has allowed me to offer comprehensive solutions to companies and entrepreneurs. Currently, I am Co-founder and Brand Designer at Contravía Digital, where I provide a strategic and creative vision for the growth of brands that seek to differentiate themselves and connect with their audience.