I am Tomás Valenzuela (Tom Hoff), a strategic designer specialized in branding, visual systems and illustration applied to brands. I create visual worlds where identity and illustration coexist, developing systems that allow coherent scaling at different touch points: from packaging and graphic pieces to digital experiences. My approach combines strategy and execution, looking for solutions that build identity and add real value to the business. I also develop websites and eCommerce in Webflow and Shopify, integrating UX/UI principles to ensure clear, intuitive and brand-aligned experiences.